Framing shapes perspective.
One touts "70% sugar-free." Another, "30% sugar."
Same facts, different frames, altered perceptions.
Read more on the Science of Persuasion in Marketing: https://www.linkedin.com/pulse/science-persuasion-marketing-vedang-vatsa-frsa-du50c
One touts "70% sugar-free." Another, "30% sugar."
Same facts, different frames, altered perceptions.
Read more on the Science of Persuasion in Marketing: https://www.linkedin.com/pulse/science-persuasion-marketing-vedang-vatsa-frsa-du50c