Once-mighty newspapers & TV stations are facing declining audiences & trust, while online platforms like TikTok & Substack thrive.
- 90% of online content could be synthetically generated by 2026.
- 77% of publishers are building direct relationships with consumers, bypassing gatekeepers.
- Declining referral traffic from Meta & Google further isolates established news sites.
https://www.linkedin.com/pulse/legacy-media-internet-age-vedang-vatsa-frsa-4d4wc
- 90% of online content could be synthetically generated by 2026.
- 77% of publishers are building direct relationships with consumers, bypassing gatekeepers.
- Declining referral traffic from Meta & Google further isolates established news sites.
https://www.linkedin.com/pulse/legacy-media-internet-age-vedang-vatsa-frsa-4d4wc