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Once-mighty newspapers & TV stations are facing declining audiences & trust, while online platforms like TikTok & Substack thrive.

- 90% of online content could be synthetically generated by 2026.

- 77% of publishers are building direct relationships with consumers, bypassing gatekeepers.

- Declining referral traffic from Meta & Google further isolates established news sites.

https://www.linkedin.com/pulse/legacy-media-internet-age-vedang-vatsa-frsa-4d4wc Legacy Media in the Internet Age
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